The Blaupunkt story

From 1924 to today

It all started with the blue dot.

1924 — In the early days of radio, a company named “Ideal” was founded in Berlin. Every unit was carefully tested by technicians and marked with a quality seal: a blue dot. Soon customers were asking for “Bluepoint” products — in German, BLAUPUNKT (blue dot). The blue dot became a symbol of outstanding quality.

Milestones

Timeline

1924
“Ideal” was founded in Berlin. The blue dot quality seal was born.

1932
Blaupunkt launched the world’s first car radio.

1938

The blue dot became a registered trademark and company name — Blaupunkt (“blue dot”).

1959

The one-millionth car radio was delivered.

Until 1996

Full-line consumer electronics and in-car multimedia were successfully distributed in more than 50 countries.

1996

Blaupunkt focused on developing and manufacturing high-quality, innovative in-car multimedia systems.

2010

Return to consumer electronics — the Blaupunkt Global Brand Community was established.

2015
Blaupunkt was honoured with the “Brand of the Century — German Brand Standards” award.

2018

Launch of e-mobility and green energy product lines.

2022
4K UHD OLED TV introduced.

2024
Celebration of Blaupunkt’s 100th anniversary.

Innovation

Decades of innovation

Key moments in Blaupunkt history

1932 – Europe’s first car radio
1952 – World’s first VHF car radio
1959 – One million Blaupunkt car radios
1971 – Ten million Blaupunkt car radios
1974 – First car radio with traffic information receiver
1979 – 25 million Blaupunkt car radios
1982 – First route guidance system prototype
1989 – World’s first series-ready traffic navigation system
1999 – 100 million Blaupunkt car radios produced
2002 – First web-connected navigation system
2007 – 75 years of the car radio
2010 – Return to consumer electronics — Blaupunkt Global Brand Community
2012 – Home appliances launch
2018 – E-mobility and green energy launch
2022 – 4K UHD OLED TV launch
2024 – Blaupunkt 100th anniversary celebration

Today

Blaupunkt today

Today, more than thirty carefully selected competence centres of the Blaupunkt Global Brand Community deliver a complete range of consumer lifestyle products — and more — worldwide.